Their ads are right, most CRMs suck. Here's an odd thing that I'll say about Pipedrive. It's actually fun to use. No seriously, it's fun. Pipedrive is one of the only CRMs that you won't hate to use. It's not only one of the best to use, but people who have hated CRMs should give this one a chance. It's powerful but intuitive, easy on the eyes and has great integrations. The cost is also one of the best as well. The system itself, however, is very easy to understand and use. If you do have a Zapier account you can automate even more of the features and get every more out of the system at a fraction of what Salesforce or other CRM tools offer.
Pipedrive sets you up with two major views: the Sales Pipeline and Contacts/Roles . Unlike most CRMs that have these set in stone, they are completely customizable.